TWP at BETT 2024

Andrew, Stuart and Steve spent three very busy days at BETT which took place between 24th and 26th January at the ExCeL London.

Overall, with both The Wisdom Partnership and WhichMIS?, we had over 30 different meetings booked and, unusually, almost all happened at roughly the right time and on the right day – this must be a first for BETT!

We met loads of industry friends and spent a couple of pleasant but long evenings networking 😊.

BETT is always a great place to catch up with friends and colleagues from the world of EdTech and we certainly did that! Fantastic to meet up and hear news from Ravi Patel, Ali Guryel, Phil Stubbs, Dave Cattlin, John Howarth, Naimish Gohil, James Penny, Duncan Baldwin, Mick Epsom, Will Mackenzie, Joe Basketts, David Fairbairn-Day, Sarah Finnemore, Nick Finnemore, Brendan Nel, David Townsend and so many others.

Our BETT started on Tuesday night with an event organised by the London Mayor’s Office in conjunction with the Swedish Chamber of Commerce and London & Partners, where we represented BESA.

The attendees were mainly small or start-up international EdTech companies. We focused on:

  • Get BETT ready – what do schools care about in the UK education system?
  • Top Tips on expanding in a new market
  • UK EdTech investment landscape

Also on BESA’s behalf, on Thursday morning we attended a business breakfast with the Kazakhstani Education Minister and his delegation.

We spoke about the importance of data in education and both the Minister and his Head of Education for Almaty City smiled and nodded a lot…

On Wednesday evening we had a very pleasant meal with friends from both 3P Learning and Discovery Education and it was great to catch up with Brent Battams, Spyros Charalambous and Alessandro Diaz.

Throughout the day on Thursday we interviewed senior managers from a number of MIS providers, including Satchel, ParentPay and Bromcom. We’ll be publishing these video interviews on WhichMIS.com over the next couple of weeks – so stay tuned!

As is becoming tradition, most exhibitors seem to decant to The Fox on Thursday evening where Bromcom, Inventry and Great Find Recruitment all hosted ‘private areas’ for networking.

In addition to everything else, an Australian EdTech company asked us to arrange a number of meetings so they could gather feedback before formally launching in the UK. Many conversations were had with prospects ranging from single primary schools to MATs, not to mention potential partners as well as UK and international regions.

The feedback was amazingly positive and we look forward to what the future holds for this client!

On the down side:

Many people complained bitterly about the organiser’s appalling decision to charge entrance fees to visitors who weren’t exhibiting or directly connected to an educational establishment. This was a blatant money-making scheme that we believe backfired completely. It was amazing how many people circumnavigated these charges!

Others also commented on the unused space. One section was turned into a ‘BETT Food Court’ whilst another was used as a badge collection point and cloakroom.

It looked like Hyve (the organisers) couldn’t sell all the exhibition space they’d booked and tried to find some other use for it. In our opinion they would have been better off simply closing the doors to this unsold space so that no one would have noticed…

Overall, BETT was its normal exhausting self!

However, whilst we moan about sore feet, BETT brain and the costs of attending, we’ll be back again next year and already have the 22nd to 24th January 2025 in our diaries!

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TWP at BETT 2024

Andrew, Stuart and Steve spent three very busy days at BETT which took place between 24th and 26th January at the ExCeL London.
Overall, with both The Wisdom Partnership and WhichMIS?, we had over 30 different meetings booked and, unusually, almost all happened at roughly the right time and on the right day – this must be a first for BETT!

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