TWP at BETT 2024

Andrew, Stuart and Steve spent three very busy days at BETT which took place between 24th and 26th January at the ExCeL London.
Overall, with both The Wisdom Partnership and WhichMIS?, we had over 30 different meetings booked and, unusually, almost all happened at roughly the right time and on the right day – this must be a first for BETT!

BETT 2023 highlights

As publishers of WhichMIS? (a free online publication providing news, reviews and expert views on the UK MIS market) we attended BETT 2023 and were pleased to be given a prime location on the exhibition stand shared by our friends at SalamanderSoft and Cloud Design Box in order to promote the WhichMIS? website. We made … Read more BETT 2023 highlights

Meet Andrew: Co-Founder at The Wisdom Partnership

We caught up with one of our Founders, Andrew Mulholland to hear more about his tips for EdTech success, future marketing predictions, and what it was like working with Lord Sugar and Bob Geldof. How did you get into marketing in education? I come from a family of teachers, so education was a frequent topic … Read more Meet Andrew: Co-Founder at The Wisdom Partnership

7 Reasons Why Your Business Should Consider Outsourcing

No matter the scale, shape, history or trajectory of your business, if you deal in the education sector there are a number of compelling reasons why you should consider outsourcing some, if not all, of your challenges to a trusted third party.  Here are what we believe to be the most significant. Benefit from additional … Read more 7 Reasons Why Your Business Should Consider Outsourcing

Are you interested in breaking into the UK EdTech market?

According to the UK Government, Britain has the largest EdTech sector in Europe.  Boasting ‘unrivalled expertise’ in areas such as artificial intelligence (AI), augmented/virtual/mixed reality, and online education, the UK has become a global hotspot for the industry. Last year, the number of EdTech firms surpassed 1,000 for the first time, and over the past … Read more Are you interested in breaking into the UK EdTech market?

The importance of being mindful of teachers’ wellbeing in your business strategy

Man staring out of window

The pandemic has had a huge effect on the social and emotional health of teachers. As we reach yet another period of uncertainty, with the identification of a new variant, we need to ensure we are aware and empathetic to our audience’s needs. Find out why your products and services need to make a difference now more than ever to help support teachers.

Are you making one of these EdTech marketing mistakes?

Man speaking to woman online

There’s no doubt; EdTech is booming. However, education is markedly different from other sectors and requires a tailored approach to succeed. Take a look at the biggest marketing mistakes we see time and time again.