Wisdom – Support for EdTech businesses – Consultancy services for the EdTech industry and all suppliers to educational organisations

Business improvement

Strategy and planning

Proposition and product

Sales and marketing

Programme management

A full-service consultancy to help you thrive in the world of education

On-demand management support for high growth EdTech businesses.

About the Wisdom Partnership

The Wisdom Partnership ensures you have the right structure, strategy, plans and processes in place to help you achieve your growth objectives. And as any plan is only as good as its execution, we can also support you with as much, or as little, of the tactical implementation as you need.

Founded by Andrew Mulholland, Stuart Abrahams and Steve Baines, the Wisdom Partnership offers strategic and hands-on growth expertise to businesses developing products for schools, colleges, federations and local authorities.

Why Us?

Specialists
in EdTech leadership, growth and change management.

OVER 80 YEARS’ COMBINED EDTECH EXPERTISE
in global blue-chips, restarts, start-ups and scale-ups.

Board level experience:
strategic insight and tactical execution.

Broad skill base
– everything from restructuring or international expansion to finance, product development, sales strategy, lead generation or social media management.

Ability to flex and scale
due to an extensive network of trusted affiliates.

Unwavering focus on results
and continual improvement.

On-demand resource
available when you need it.

Services

The expertise offered by The Wisdom Partnership’s fall under five core disciplines:

Management & Operations

From start-up to multinational, multi-million, and all steps in-between, we can help your senior leadership team by providing fresh insight and focus to ensure success.

Sales & Customer Success

Taking a product or service to market is not in everyone’s skill set. Procurement in the EdTech arena is combination of connections and dogged persistence – and we have both in abundance.

Marketing

Whether it’s putting a new strategy in place, testing an existing approach or implementing tactical lead generation campaigns, our empirical approach gives the maximum chance of success.

Product

Your idea, your concept - your future - rests on the viability of your product or service. Ensuring that it’s scalable, fit for purpose and relevant is crucial to the success of your business.

Finance

Getting finance right is one of the biggest challenges facing any organisation, regardless of size – we have the expertise to help with all aspects of your business finance.

Some Brands We’ve Worked With...

What People Say About Us...

I recruited Stuart to drive the Groupcall business forward, at the time we were a small start-up. As Commercial Director, he helped to transform the business to achieve significant year-on-year growth, then when Andrew joined the senior leadership team he breathed new life into our marketing efforts, helping us position the business as we scaled to exit. They are both EdTech stalwarts who come highly recommended.

Over the last decade, Steve has been a tremendous supporter of Parents Booking. His care and attention to our needs are only surpassed by his ability to achieve results. We have personally benefitted from his ability to set ambitious but achievable goals, and stand witness to his success in this regard. His advice to us over the years has been invaluable and he has opened doors that have made a huge difference to our company.

I’m grateful to have had the opportunity to work with Andrew on a variety of projects - his expertise was extremely valuable. Following an initial conversation about our requirements and an audit of our situation Andrew provided a clear proposal for areas he could assist, which included marketing strategy and brand as well as support and guidance on how to manage a diverse marketing team.

Stuart and I both started our EdTech careers back in the late 90s and have worked closely together on the BESA Executive Council. He knows the EdTech market, knows how to build trust and support schools and he’s prospered and built value in many situations. Together with Andrew I’m sure The Wisdom Partnership will provide hugely valuable support to companies in our sector.

I’ve known and worked closely with both Stuart and Andrew in various capacities over many years. They are EdTech experts, skilled in management, sales and marketing in UK and International markets. I highly recommend them both.

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